Online for Equine LTD registered in England & Wales No. 08218809 (who we refer to as "we", "us" and "our" below).
This Privacy Statement explains what information we collect, how we use and protect any information shared with us. We are committed make sure that we only use your information in the ways that you want us to.
Navigating this page
• The Basics
• No Spam
• What you can expect from us
• What information we hold and how we use it
• Who else might use your information
• How we use your Cookies
• Links to other websites
• How to contact us
If you have any questions about the way in which your information is being collected or used which are not answered by this Privacy Statement please email us or phone on 01785 472221 (International: +44 (0)1785 472221).
1. We will only use your data to up your experience.
2. We will protect your data, as if it was our own.
3. We will always talk your language with no nonsense or surprises.
4. You decide how and what you would like to hear from us.
5. We won't hang onto your information unless we need it.
We reserve the right to amend this Privacy Statement and Terms and Conditions from time to time and so should be reviewed regularly, to be kept informed and up to date. Changes and clarifications will take effect immediately upon their posting on the website.
We know that everyone is busy, and nobody likes his or her email inbox inundated with junk/ spam emails.
We will only send you email messages if you have chosen to receive them. If you choose to receive our mailings, we ensure that we won't hound you with lots of junk emails and will only send you details about items and promotions which we think will be of interest to you. You can unsubscribe from Online for Equine LTD's emails at any time by clicking on the link found at the bottom of every email or by updating your account preferences.
What you can expect from us
We will always comply with the standards, procedures and requirements of UK data protection laws to ensure that the personal information you give us is kept appropriately secure and processed fairly and lawfully.
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
We may also have to pass your information to countries or jurisdictions, which do not provide the same level of data protection as the UK, if necessary for the above purposes. If we do make such a transfer, however, we will (where necessary) always put a contract in place to ensure that your information is properly protected.
What information we hold and how we use it
When you place an order with us we collect certain information, which is required to allow us to process your order. This includes your personal details, order details and details of your address/ addresses. We imply that you consent to our collecting such information, in order to process your order and using it for that specific reason only. We retain historical data to comply with UK laws and in order to make contact if and when there is ever a need to recall a product.
You can choose to sign up for our newsletters and to receive other marketing communications from us. By asking to receive this information you consent to receive marketing communications from us using the contact method/s you selected, which may include post, telephone and email. This contact method can be stopped at any time by 'unsubscribing' or updating your preferences, once you have logged in.
When you browse our website, we automatically receive your computer's internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
For quality and training purposes, we may monitor or record your communications with us.
We will keep your information for as long as it is reasonably necessary for these purposes.
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, product recall contact, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will ask you directly for your expressed consent or provide you with an opportunity to opt in. We will not add you to our marketing database if you do not provide express consent.
We want to make sure that the information we hold about you is correct and up to date at all times. You can, at any time, amend or update your information by signing into the login at the top of the homepage on the website and amending your details as appropriate. You can also contact us on 01785 472221 (International: +44 (0) 1785 472221) or email us to request manual deletion of your online account. If you do wish for your online record to be erased, please be aware we cannot make you aware of any product recalls should they arise in the future. Please allow up to 3 working days to process this.
You can also unsubscribe from emails at any time using the unsubscribe option at the end of the email correspondence.
By using this website, you confirm that you represent at least the age of majority in your country of residence or have given us your consent to allow any of your minor dependents to use our website.
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, through our payment gateway, we are fully compliant with the Payment Card Industry Data Security Standard (PCI DSS). PCI DSS is a mandatory requirement for any business taking card payments.
Your information supplied is encrypted using secure socket layer technology (SSL). Although no method of transmission over the Internet or electronic storage is 100% secure. PCI-DSS compliance helps ensure the secure handling of credit card information by our store and its service providers.
All our data is held in our databases, stored on a secure server behind a firewall.
Who else might use your information
In order to process your order and deliver your purchases to you we may have to pass your information to some of our service providers. This includes the companies who handle our order dispatch service and our delivery company. Your contact telephone number will be passed on to our courier company who may contact you by phone, email or text message in order to update you on the delivery date or time of your order.
We will only provide these companies with the information, in which they need to carry out their assigned tasks. They will only be allowed to use your information in the way in which we tell them, and they will not be entitled to use it in their own right.
Our third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which, these providers will handle your personal information.
When assessing your order request, we may also use your information for the purposes of the prevention and detection of fraud. We may disclose your address and post code details to check against Fraud Prevention Schemes. At all times where we disclose your information for the purposes of fraud prevention it will remain secure.
Cookies are used to ensure you have the best experience on our website.
Cookies are small files, which are stored on a user's computer. They are designed to hold a modest amount of data specific to a particular client and website and can be accessed either by the web server or the client computer.
Our website will notify you of when you are receiving a cookie, and you will be asked whether you want to accept or decline it.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
- For website administration
- Website operations. These include, but are not limited to, registered users and loyalty scheme, wish lists and the shopping cart.
- Website analytics and reporting. Cookies enable us to assess the number of visitors our site receives and how they move around our website. We are then able to use this information to improve the efficiency and user experience of our site.
- Completing the user's current activity
- Research and development
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information, which you provide whilst visiting such sites and this privacy statement does not govern such sites. You should exercise caution and look at the privacy statement applicable to the website in question.
In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice
How to contact us
You can also contact us to request access, correct, amend or delete any personal information.
You are entitled to request for a copy of all information we hold about you (please allow up to 28 days for this information, following receipt of our Subject Access Request Form). If you would like a copy of the information held on you, please write to Online for Equine LTD, Unit 22 – 24 Home Farm, Main Road, Milford, Staffordshire, ST17 0UW, UK or email us to request our Subject Access Request Form. There is no request for the first request. Subsequent requests are chargeable at £10 each.
If you believe that any information we are holding on you is incorrect or incomplete, please write to us or email us, as soon as possible at the above address. We will promptly correct any information found to be incorrect.
If you require a copy of our full Data Protection Policy, please write to us at Data Protection Policy, Online for Equine LTD, The Barn, Yew Tree Farm, London Road, Shirleywich, Staffordshire, ST18 0PN, UK.
VAT No. GB 130 5056 58
Company Reg No. 08218809
ICO Registration No. ICO Registration No. ZA343182